"THE MOST BASIC OF ALL HUMAN NEEDS IS THE NEED TO UNDERSTAND AND BE UNDERSTOOD".Innovation : Create an environment that fosters creativity and openness to new ideas leading to advancement in skills, technology and processes. Customer Delight :Achieve excellence in our products and services to exceed customer expectations and build long term relationships. Ownership and Collaboration :Own and deliver our commitments as a team. Strive for collaborative efforts, nurturing mutual respect and transparency. Performance Focus :Determined to achieve our business objectives and explore opportunities for accelerating growth. Care for Society :Be responsible corporate citizens and consciously commit to social and environmental causes.